Pilot Partners

TikTok Shop · Partner Agency

We take your brand to TikTok Shop.

We run your channel end to end. A clear process, phase by phase: build and validate, scale what works, then take it to sustainable margin.

Let's talk about your brand

The team's experience

+1.5 years

running TikTok Shop

+€1M

GMV generated

3

markets launched

By market

United States

+$200K

GMV generated

United Kingdom

+£250K

GMV generated

Europe

+€350K

GMV generated

Our team has more than a year and a half running TikTok Shop end to end across international markets. These figures are the experience the team brings, not results of Pilot Partners S.L., which was incorporated in June 2026.

01 — Why now

Why TikTok. Why now.

  1. Discovery
  2. Engagement
  3. Purchase
  4. Community

One ecosystem. The full customer journey.

Why TikTok

  • Discovery, conversion and retention on a single platform.
  • Content generates new demand continuously.
  • Every creator is a scalable acquisition channel.

Why now

  • TikTok Shop is still early-stage in Spain.
  • Far less competition than in mature marketplaces.
  • Early movers compound creator relationships and drive CAC down.

The halo effect

  • TikTok content lifts demand on Amazon, Shopify and retail, even when the sale happens elsewhere.

02 — The model

Three phases to get there.

1

Cold Start

Months 1–3 · ROI −

Build the infrastructure and validate the offer.

  • Setup and listings
  • FBT logistics
  • First affiliates
  • Prepare and iterate briefings

A live, validated shop with the first affiliates running.

2

Scale Up

Months 4–8 · ROI +

Double down on what already converts.

  • GMV Max ads optimisation
  • Affiliate community
  • Launches
  • Key events

A rising GMV curve is the signal we scale behind.

3

Profitability

Months 9+ · Efficiency

From growth to sustainable margin.

  • Margin optimisation
  • Channel mix
  • Predictable growth

A P&L with positive contribution margin and predictable growth.

03 — The system

The growth cycle

Each cycle builds stronger foundations for the next.

  1. 1

    Shop operations

    The base everything else rests on

  2. 2

    Creator network

    Recruit · Activate · Retain

  3. 3

    Content engine

    Test · Learn · Scale

  4. 4

    Paid amplification

    Scale the winning assets

  5. 5

    Learning loop

    Data · Insights · Optimisation

The four growth levers

TikTok Ads

  • GMV Max / Product Ads
  • Follower Ads

Affiliate

  • Open / Target Collabs
  • Paid Collabs

Organic

  • LIVE
  • Shoppable content

Promotions

  • Free shipping
  • Discounts
  • Exclusive offers and bundles

04 — Creators

Our creator ecosystem

  1. 01

    Open Affiliates

  2. 02

    Top Creator Network

  3. 03

    Strategic Paid Collaboration

Creator funnel · monthly

Contacted

3,000

2k–4k

Sample requested

500

10–20%

Sample sent

150

15–30%

Videos published

300

1–3 per creator

Videos with sales

50

10–15%

Average and range for a month of steady-state operation.

05 — What we offer

End-to-end channel management

We run every critical function needed to launch, scale and optimise your TikTok Shop.

01

Operations

  • Shop setup and health
  • Merchandising
  • Pricing, deals and campaigns
  • Customer service
  • Logistics
02

Growth

  • Creator strategy
  • Affiliate management
  • GMV Max and paid media
  • Product launches
  • Campaign execution
03

Intelligence

  • KPI dashboards
  • Performance reporting
  • Funnel analysis
  • Forecasting
  • Data-driven decisions
04

Business ownership

  • Business plan
  • P&L visibility
  • Budget allocation
  • Growth roadmap
  • Strategic reviews

One partner. One operating system. Full accountability.

06 — How we start

Next steps

We start with 15 days of market research and a business plan, free and with no commitment.

  1. 0

    Week 0

    Research and business plan

    15 days free. Market data and a plan.

  2. 1

    Days 1 to 30

    Setup

    Shop, listings, FBT and compliance.

  3. 2

    Days 30 to 60

    Launch

    First affiliates, content and ads.

  4. 3

    Month 2 onwards

    System running

    The weekly loop, scaling.

07 — Investment

Retainer + variable, aligned incentives

A monthly retainer plus a percentage of the GMV we generate.

If you grow, we grow.

The fee includes

  • Full channel operation
  • Affiliate management
  • Ads, data and reporting
  • P&L and strategy calls

Billed separately

  • · Ad spend
  • · Content budget

PAN-EU expansion is quoted per market. We give you the detail in the proposal.

Let's talk about your brand